Payment in full for all exhibit space is required by December 1st. No exhibitor credentials will be issued at registration unless full payment has been made.
Terms & Conditions of Exhibiting in ISE Shows
The Terms and Conditions on the Application/Contract for Exhibit Space will be enforced at ISE Shows. Please review and contact ISE if you have any questions.
Local Laws and Regulations
To ensure public safety, exhibitors must follow local and facility regulations. We are required to comply with all federal, state and municipal laws and administrative rules, including but not limited to those relating to licenses and permits, property protected by copyright, work hours, work conditions, safety standards and payment of wages and taxes.
Animals that are necessary to exhibit space must be confined to the exhibit space or kept in a portable kennel. During transit, animals must be on a leash or rein. No pets are allowed.
For safety purposes, ISE requests children under the age of 15 not participate with show move-in and move-out.
Alcohol distribution to the public is state license controlled and not permitted by exhibitors. Consumption of alcohol in exhibit space is prohibited.
Building Security Staff
Security staff are employed to protect exhibitor property and to ensure show rules are enforced. Adequate security staff is scheduled during the hours that the building can be accessed; please observe these hours.
24-hour show security is provided for the duration of the event. ISE and Facility Management are not responsible for losses of any kind. Exhibitors are responsible for carrying general liability insurance for their exhibit and business.
Potential theft can be greatly reduced by:
In-line Exhibit Space Amenities
Exposed to aisle on the front side with neighboring booths to left, right and typically behind.
Exposed to aisles on three sides, composed of two standard in-line booths or bulk space.
Indoor/outdoor space with no drapes, dividers or electricity provided - exhibitor must order.
Fire Marshal Summary of Rules
Electrical Cord Requirements
Indoor Display Vehicles or Motorized Display Items
Propane and Helium
Flammable and Combustible Materials
Aisles, Exits and Obstructions
Tents are not allowed indoors at Cal Expo per California State Fire Marshal Rules.
African Wildlife Displays
Please note California Fish & Game code section 2022 regarding the sale of ivory or rhinoceros horn. Contact California Fish & Game for any clarification.
Firearm Display Requirements
It’s a fact that attendees expect deals from shows. The deeper the discount - the more traffic to your booth. ISE will promote your show special for free! At every show, ISE show specials are spotlighted:
Click Here to fill in the Show Specials web form. Submission deadline is March 9, 2018.
*Remember, to qualify as a show special the discount must be greater than 10% off the regular price.
Outdoor Product Showcase
ISE promotes the latest and greatest outdoor gear at each show through our Outdoor Product Showcase. Products featured in the showcase will be demonstrated by our Gear Guru and attendees will have an additional opportunity to touch, try, demo and perhaps win your product.
Click Here to submit your product. Submission deadline is March 9, 2018.
Does your business have a Facebook page? Have you “liked” the ISE Facebook page? When you like a Facebook business page, you establish a connection with that business in a way that potential customers can see. Your updates and creative content can touch ISE’s 40,000+ followers. As we grow, so will your exposure.
Invite Your Clients
Face-to-face selling remains one of the most cost-effective marketing techniques. Hit the ground running by providing guest passes to existing or potential clients in the ISE markets in which you will be exhibiting.
Every ISE show captures media coverage from print and online publications, radio and television stations. The media is always looking for new people, products and services to highlight the outdoors. This is your opportunity to benefit from free media exposure!
What type of publicity might work? For sure, new products. Gear that’s “green” or high-tech, too. Other productive angles include a story involving local youth or family, or a current local environmental project. Also, debuting a new destination or product exclusively at the show may generate media buzz.
To be considered for media publicity:
Benefit from the ISE branding by using the official ISE logo in your promotional material. Leverage your exhibitor status in your announcements, social media posts and press releases. Also, list your booth number on all your materials so media and consumers can find you. Click Here to find our brand resources on the media page.