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Help Offers Exhibitor Services

Salt Lake City

March 15-18, 2018

Display Regulations & Limitations

In-line Exhibit Space Amenities 

  • Assigned booth location 
  • Drive-in and drive-out setup and teardown
  • Scheduled move-in and move-out
  • 8-foot-high backdrop and 3 foot side-rail drape
  • 500 watts of electricity (standard booths only)
  • Exhibitor credentials
  • Discounted guest passes
  • Online exhibitor listing (with web link) and show program listing


In-line Booths 
Exposed to aisle on the front side with neighboring booths to left, right and typically behind.

  • Maximum height of 10 feet in back of booth.
  • Maximum height of 4 feet for front of booth.
  • No rear facing signage. Signs should only be viewable from the aisle in front of booth. 
  • No canopies or canopy frames allowed.
  • Do not hang items on or damage drape fabric. 
  • Merchandise must be hung on a solid back wall or stand.
  • All displays are subject to management approval. 

Endcap Booths
Exposed to aisles on three sides and composed of two standard in-line booths.

  • Maximum height of 10 feet in back center of booth and within 5 feet of the two side aisles. (See diagram.)
  • Maximum height of 4 feet for front of booth.
  • No rear facing signage. 
  • No canopies or canopy frames are allowed.
  • All displays are subject to management approval.

Bulk Space
Indoor/outdoor space with no drapes, dividers or electricity provided - exhibitor must order. 

  • Maximum height of 4 feet within 3 feet of the aisle.
  • No canopies or canopy frames that impede or block line of sight. 
  • All signage must be hung securely. When secured to building, signs must be approved by ISE and hung by Decorator.


Fire Marshal Summary of Rules

  • ISE and all exhibitors are required to follow the event facility Fire Marshal rules. See the information packet from the Show Decorator for a list of Fire Marshal requirements. 


 Electrical Cord Requirements

  • All electrical devices with three-wire supply cords shall utilize "UL" ground receptacles.
  • All extension cords must be of heavy-duty three-wire construction.
  • All power cords must be kept behind display with nothing placed on top of cords. 

Indoor Display Vehicles or Motorized Display Items

  • Before you drive in the building ISE must verify that the following tasks have been completed:
    • Fuel level must not exceed ¼ tank and/or less than 3 gallons.
    • Once inside exhibit area, negative battery terminal must be disconnected and fuel tank cap taped/locked.
  • Upon inspection of these items, ISE will provide the vehicle/display with an inspection tag. 

Propane and Helium

  • Used propane tanks are not allowed indoors.
  • New propane tanks must have original factory seal. 
  • Helium is not allowed indoors.

Flammable and Combustible Materials

  • All materials used indoors for display or decoration should be made of flame retardant materials and certified as flame retardant. This includes booth decorations such as vegetation, straw, grass, etc.
  • Fire regulations prohibit excess literature and product or empty packing containers from being stored behind back drapes or display wall.

Aisles, Exits and Obstructions

  • Aisles must be kept clear of all displays and equipment.
  • Entrance and exit doors are required to remain unobstructed at all times.
  • Facility fire extinguishers and firehose cabinets are required to remain visible and accessible at all times.

Tent Demos
Constructed tents used for demo and display must be approved by show management prior to show.  All covered exhibits require a battery-powered smoke detector and fire extinguisher in exhibit space. When required, the Fire Marshal will inspect for these safety items.


  • Maintain audio volumes that are not disruptive to other exhibits.
  • Game calling exhibitors must follow ISE game calling policy.
  • Exhibitors should be aware that pre-recorded music is subject to copyright laws and fees as per ASCAP, BMI and SESAC. 

Firearm Display Requirements

  • All gun displays of any type must have prior written approval from ISE. 
  • No firearms sales and ammunition, powder or primer are allowed on site. 
  • All firearms must have a visible chamber safety flag or plug installed at all times while on-site.  (ISE Exhibitor Registration will have additional flags available.)
  • An authorized representative of your company must be present at the exhibit space for inspection by the Sandy City Police Thursday at 10:00am.


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Move-in, Registration, Move-out Procedures

Move-In Procedures
Move-in will begin Tuesday prior to the show at 1:00pm with drive-in and carry-in access. To avoid congestion, move-in is encouraged for Tuesday afternoon if possible. Please read through the following information and contact your Account Representative with any questions. 

NOTE: ISE does not provide fork lifts, hand trucks, dollies, brooms or vacuums during move-in. Please contact the decorator to arrange scheduling and payment.


Bulk Exhibits

  • Bulk spaces are designated by a “B” in your exhibit space number, such as B3550.
  • Bulk drive-in set-up is on Tuesday and Wednesday.  See schedule below.

LIFO (Last in, First out) Exhibits

  • LIFO spaces are designated by an “L” in your exhibit space number, such as L2424.
  • These spaces block drive-in access and must be the last to set-up and first to move-out.
  • LIFO spaces can set-up only on Wednesday after 3:00pm.

Carry-in Access

  • Carry-in access is available from the front parking lot and lobby.


 Type of Display

Bulk Exhibit
(Space number begins with "B" or "W")


Standard Booth
(All in-line and corner booths)

LIFO Booths
(Booth number begins with "L")

Tuesday - 3/13/18 

Drive In

1pm - 6pm 1pm - 6pm


Carry In

1pm - 7pm 1pm - 7pm


Wednesday - 3/14/18

Drive In

9am - 11am 9am - 3pm 3pm - 5pm

Carry In

9am - 11am 9am - 8pm

3pm - 8pm

Thursday - 3/15/18

Drive In

None None None

Carry In


8am - 10am

8am - 10am


Drive-in Access

  • Registration is required prior to set-up.
  • Park in the front of Mountain America Expo Center and follow the signs to Registration in front of Hall 3.
  • After you receive your registration information, all vehicle access to the dock and freight doors will be from the south end of the Expo Center.
  • Drive through the freight door closest to your exhibit space. 
  • To avoid congestion, unload and remove your vehicle from the building before setting up your display. 
  • Drive-in for standard in-line booths ends at 3:00pm on Wednesday. No exceptions. 

Exhibitor Registration
ISE Registration/Information is located in the front of Hall 3 near the center lobby.  Registration is required before setting-up your exhibit space. ISE staff will confirm your exhibit space location, payments, applicable licenses, permits and provide your required exhibitor credentials.  


  • Exhibitors will receive wristbands at Registration.
  • Standard inline booths receive up to 4 wristbands.  Contact your Account Representative to discuss your needs.
  • Wristbands are designed to be worn on the wrist for the duration of the show; they must be fastened to the wrist, no looser than two fingers and are void if removed.
  • Wristbands can be exchanged for exhibitor one-day passes to accommodate shift workers. 

Guest Passes 
Invite your customers! Discounted guest passes can be purchased at the ISE Registration/Information Desk during the show or in advance.  To order in advance, Click Here to complete form and email to ISE at by February 1.

Will Call
The Will Call Desk is located at the expo entrance.  Will Call is open one hour prior to show opening and closes one hour before show close. The ISE Registration/Information desk has the necessary envelopes and can assist you with leaving tickets and exhibitor credentials at Will Call.

Exhibitor Show Parking

  • Exhibitors must park in the spaces at the north end of the building, in the dock area or across the street in designated areas.
  • Please reserve the parking in front of the building for attendees.
  • Parking is free. 

Restocking & Empty Trailers

  • Restocking trailers can be parked in dock spaces behind the Exhibit Halls. 
  • Restocking trucks or trailers may not be parked in public parking areas.
  • See ISE Registration/Information Desk for onsite instructions and parking pass.


Move-Out Procedures 

Sunday/Monday tear-down and move-out schedule:

Sunday 5:10pm - 10:00pm
Monday 8:00am - Noon




NOTE: No early tear-down! As advertised to the public, all exhibits must stay intact and fully staffed until 5:00pm.  Failure to do so may result in the loss of exhibit space at future shows.  



  • Tear-down can begin as soon as all the public have exited the building.
  • During tear-down, please keep displays off the aisle carpet.
  • Please be careful and avoid damaging doors and door frames.
  • No vehicles will be allowed on the show floor until aisle carpet has been removed. 

Move-out Vehicle Access

  • Exhibitors may line up vehicles at the South Guard Gate beginning at 6:00pm on Sunday.
  • Exhibit Hall Freight Doors will open for LIFO (Last-In, First-Out) exhibitors when the aisle carpet has been removed (about 6:00pm).
  • Vehicle access for all other exhibitors will begin shortly after LIFO exhibitors are allowed entry.  

Carry-out Access
Carry-out access is available through the main lobby.  

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Promotional Tools


Show Specials
It’s a fact that attendees expect deals from shows.  The deeper the discount - the more traffic to your booth.  ISE will promote your show special for free! At every show, ISE show specials are spotlighted:

  • In emails to 10,000+ consumers 
  • In television and radio commercials
  • On ISE’s Website
  • On ISE’s Facebook page  
  • With free signage in your booth

 Click Here to fill in the Show Specials web form Submission deadline  is March 9, 2018.
*Remember, to qualify as a show special the discount must be greater than 10% off the regular price. 


Outdoor Product Showcase
ISE promotes the latest and greatest outdoor gear at each show through our Outdoor Product Showcase.  Products featured in the showcase will be demonstrated by our Gear Guru and attendees will have an additional opportunity to touch, try, demo and perhaps win your product. 

Click Here to submit your product.  Submission deadline is March 9, 2018. 


Social Media
Does your business have a Facebook page?  Have you “liked” the ISE Facebook page?  When you like a Facebook business page, you establish a connection with that business in a way that potential customers can see.  Your updates and creative content can touch ISE’s 40,000+ followers.  As we grow, so will your exposure.   

Like us on Facebook:  

Invite Your Clients
Face-to-face selling remains one of the most cost-effective marketing techniques.  Hit the ground running by providing guest passes to existing or potential clients in the ISE markets in which you will be exhibiting. 

  • Purchase deeply discounted passes in advance for Sacramento, Salt Lake City & Scottsdale by completing this form and sending it to ISE by February 1, 2018.    Contact ISE to order Denver guest passes.
  • Tickets can be left at the ISE Will Call at each show.
  • Tickets are available for purchase at ISE Registration/Information Desk throughout the show.



Media Publicity
Every ISE show captures media coverage from print and online publications, radio and television stations.  The media is always looking for new people, products and services to highlight the outdoors.  This is your opportunity to benefit from free media exposure!

What type of publicity might work?  For sure, new products.  Gear that’s “green” or high-tech, too.  Other productive angles include a story involving local youth or family, or a current local environmental project.  Also, debuting a new destination or product exclusively at the show may generate media buzz.

To be considered for media publicity:

  • Email your pitch idea to John Kirk at
  • Be prepared to present your product or service to the media.
  • Television coverage of the show is typically Thursday and Friday mornings.  If chosen, you must arrive early and have your exhibit space visually captivating - ISE can work and be there with you!


Brand Resources
Benefit from the ISE branding by using the official ISE logo in your promotional material.  Leverage your exhibitor status in your announcements, social media posts and press releases.  Also, list your booth number on all your materials so media and consumers can find you.  Click Here to find our brand resources on the media page.  

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